How To Build An Internet Marketing List Of Over 100,000

In anticipation of an upcoming launch of Jeff Walker's Product Launch Formula 2, I told my list
that I was going to offer a solo mailing to one of my lists of over 120,000. This immediately
started a flood of emails asking how they could order early... something that I anticipated.
The second flood of emails asked how I had managed to build such a huge database. Rather than
answering that second question in individual emails, I decided to answer it with this article.
First of all, I should point out that I've been in business online since late-1996, and have been
slowly building my lists almost since the very beginning. So, I didn't accomplish this overnight.
Still, I know that you can build a huge list rather quickly if you use the right techniques.
Here are some of my favorite list-building techniques:
1) Put a sign-up form on every page of your websites, except for direct sales pages where it
would interrupt the flow too much. Next to that sign-up form, give a powerful reason why they
need to join your list, and ask them to take action.
Next to the sign-up form, assure them that you will protect them from spam. Also post a few
testimonials as proof of the value your newsletter provides.
2) Write information-packed articles and distribute them everywhere appropriate. I've written
over 850 information-packed article on the topic of Internet marketing. Those articles
demonstrate my expertise, share useful information, and bring visitors to my websites ready to
join my lists.
I believe in sharing a lot of cutting edge information in my articles. Many people only drop
hints, but I'm not afraid of sharing too much. The reason is that knowledge grows exponentially,
and since I'm constantly learning new things, I can never teach you everything that I know.
Since I don't fear running out of useful information that you will value, my articles are
genuinely helpful, and that generates lots of loyal subscribers.
3) Write information-packed, inexpensive ebooks and then allow affiliates to sell them for most
of the profit.
I create a steady stream of ebooks - largely expansions of my articles - and then I set up
affiliate programs where affiliates earn as much as 100% commission. Money is a great motivator
for getting others to send you lots of new "paying" customers and subscribers
My favorite tool for setting up these "ebook traffic magnets" is Sid Hale's Rapid Action Profits
script. This script allows you to set up a system where an affiliate earns INSTANT commissions
which are paid directly to their Paypal accounts.
High commissions are a great motivator for people to send you new potential subscribers. When
those commissions are paid instantly to affiliates who often have cash-flow problems, it's like
pouring gasoline on a fire.
You'll find Sid's Rapid Action Profits System at: http://TheRealSecrets.com/RapidActionProfits/
4) Run pay-per-click campaigns... when the math makes sense. This is something that I don't see a
lot of my competitors doing. However, when I know that my conversions rates or backend profits
are sufficient, I often run pay-per-click ads... sometimes even for free items.
With pay-per-clicks, you need to closely monitor your results. You also need a good idea of the
lifetime value of a new customer or subscriber. To me, it makes perfect sense to lose a dollar to
gain a new highly qualified subscriber.
If you're paying attention, you'll notice numerous Internet marketers who run promotions where
they pay a dollar or more for referrals who simply opt-in to a list. I essentially do the same
thing when using pay-per-clicks. With pay-per-clicks you reach new subscribers who may not
already be on a dozen other marketers' lists.
5) Use free giveaways where appropriate. I contribute to, and help to promote free giveaways,
when they are well managed and the quality is high. I've built large lists doing this and have a
friend who got over 5000 subscribers from one of his first giveaways. I've written about how I do
that many times before.
The key with free giveaways is that you need to offer a gift of high enough value that your new
subscribers instantly bond with you. You still have to develop the relationship, but your gift
should start it on a positive note.
Many people who participate in free giveaways offer "absolute garbage." Once their new subscriber
downloads their free "gift" and look through it, they HAVE to feel insulted.
My rule is to always offer a gift that's good enough to sell. I was humored when, in one recent
giveaway, I contributed resale rights to one of my new ebooks, along with a rough website. Before
the giveaway was even over, at least one fast-acting individual had my ebook set up using the
Rapid Action Profits script mentioned in number three, above.
6) Give away free viral ebooks. Write ebooks on topics that you know a lot of people are
interested in. In those ebooks recommend specific solutions to problems, and include affiliate
links to buy those products. Make some of those links rebrandable.
If the ebooks are filled with lots of useful information, AND they have links that can be
rebranded, then you have an ebook that should go viral. People are incentivized to spread it!
In these ebooks, offer some type of a free bonus... perhaps an audio recording, or a template, or
free piece of software, but require readers to visit your website to get this bonus. On your
site, require them to register, or join your mailing list, to get the freebie.
If the original ebook delivered tremendous value, then the new potential subscriber will have no
objection to joining your list. If the free ebook offered marginal value, then they have to
assume that your other "gift" will be more of the same, and so they won't subscribe.
For creating viral ebooks, I recommend using the "Viral Document Toolkit" a next-generation PDF
brander created by David Schwartz. The Viral Document Toolkit allows you to easily create
rebrandable documents where you can specify links, and text that can be rebranded. You can even
specify rather large BLOCKS of text as rebrandable... and even rebrand hyperlinked images! You
create a rebrandable ebook, and then pass along the ebook (with most parts locked, but some parts
changeable) along with the rebrander tool, to your subscribers, website visitors, customers, etc.
Since they can profit from changing the ebook, they happily spread it, and in the process build
you a huge list.
You'll find the Viral Document Toolkit at: http://ViralDocumentToolkit.com
David finished testing the Viral Document Toolkit software March 1st, 2008, so you'll be using a
tool that 99.9% of your competitors will have never seen. VDT is actually so revolutionary that
NO ONE other than a few of David's closest friends have even been allowed to touch it, until now.
If you make your new viral ebooks good enough, you may be pleasantly surprised to see your
competitors promoting them ;-)
6) Take massive action and do it immediately. One of my secrets to building my database so large
is that when I'm shown a new tool or technique, and it passes "the common sense test," then I put
it to immediate use... provided it doesn't distract me from something more urgent that I'm
already working on.
Many of my contemporaries, and subscribers, complained about having no list as long as five years
ago. Many of them still use that same excuse for why they've not made any real business growth
progress.
I'm not sure why this is since all of the techniques that I, and that many of my mentors use, are
so simple... and even obvious!
The key is not to over-analyze things. That traps you into "paralysis by analysis." Instead, get
into the habit of doing while others are still "thinking about it."
My friend, Dr. Joe Vitale, taught me that "money loves speed!"
I've just shared with you some of the techniques that I've used to build a massive subscriber
database. Of course, I can't cover every technique that I use in this short article. I will close
by sharing that part of the key to growing your list is actually retaining the subscribers after
you get them. To do that, you merely need to deliver tremendous content telling them how to solve
their most pressing problems.
Simple - right?
by: Willie Crawford
other Subject :-
Women & Fashion : http://womennfashion.blogspot.com/