Boost Your Business With Blogging

Business blog is an incredible online marketing tool that saves you thousands of dollars but
provides great business opportunities in just one click. Blogs are user-friendly, customized and
flexible medium for disseminating useful information for effective positioning of your products
in the market.
Companies engaging in business blogging have a definite edge over its competitors. Here are some
advantages:
a) Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added
each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain
your company will have, if your products are advertised through blogs. With Internet, information
spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs
will be passed on to hundreds of possible customers.
b) Awareness and loyalty. Open communication with your customers creates trust and loyalty among
them. Being there to respond to their questions and comments make them all the more willing to
try your products and services.
c) Feedback. Blogs is good for product research and reviews. It would be easier to improve on
your products if you observe your customers’ thinking and behavioral patterns. You can also take
immediate action to your customers’ concerns.
d) Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than
willing to create blogosphere of comments regarding your product. The only thing you have to do
is embrace and take active part in the culture and your product will surely be considered in
their next stop to the supermarket.
For better marketing results, actively promote your business blogs by submitting your blogs to
blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure
that your blogs contain exclusive information with value and are always updated to keep readers
popping in, read up your blog, move on to the next and click on again for updates.
Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities
are just around the corner waiting to strike your sale scales up.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get
the best benefits. Use effective keyword phrases to generate high ranking status in the search
engine traffic. In this way you have better chances of people finding your website leading to
your blogs. More traffic means more potential sales.
For this to be successful, you can use RSS for news update feeds which can be read through RSS
reader application. This is a very useful tool for business and internet marketers as well.
If you are already convinced with the potentials of business blogs for marketing and targeting
sales increase, your company is now ready to start blogging. But first, you have to be in tune
with your company’s business objectives and determine if blogging will really help you achieve
your goal.
1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them!
Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now start setting up your blogs.
1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for
paid blog service, you can ask your artist to design and layout your blog site to match the
company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they
are in consonance with your business objectives. This would be a test of your flexibility and
open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
- legal issues are sometimes involved in blogging; it is safer to include disclaimers and
limitations of liabilities;
- corporate communication and legal department are responsible in educating the senior management
on how blogs might affect business;
- create blogging policies; set limits on who gets to blog and what information are allowed to be
made public;
- avoid outright marketing blog or you will shy away your readers;
- make content updated, relevant and fresh;
- reinforce the company’s core values; and,
- encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your
results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains
to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10.Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately enjoy the benefits of business
blogging.
by: James Murray
other Subject :-
Women & Fashion : http://womennfashion.blogspot.com/